I'm writing out of fear

My biggest fear is living life and then not remembering the wonderful details. You know, just getting the highlight reel. That's not how I want to remember my life. I want to remember and document every finding and thought. So I have it for now and for later. Document every learning. Every step. That's why I write.

I will try my best to store my learnings here. I feel happy and satisfied with myself when I have digested and mastered a new way of working or twisted and turned on a new insight. This is a very personal, un-personal mainly work-related website where I store those learnings.

For my own sake. If I'm lucky you find value in this too.

Perhaps that value is simply an unfiltered view of what another fellow marketer or analyst is up to during the workdays.